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On The Run is Jay Chou's 8th studio album. It was set to be released on November 2nd, 2007, but was leaked to the Internet on October 31st, 2007. This is the first album that Jay Chou released under his own record company, JVR Music. The literal translation for the album is "I'm Very Busy".
This album was promoted via Onda Media Players, in which part of his album cover was printed on the front, his signature on the Media Player itself, and in certain cases, a small selection of his songs and music videos are included on the media player.
"Cowboy On The Run", "Rainbow", and "Unparalleled" were three singles first released to radio stations. "Cowboy On The Run" is a country track, as Jay himself stated that he wanted to try something new. "Cowboy On The Run" was aired on Hit FM.
The literal translation for track 1 is ''Cowboy is Busy''. This track also illustrates the theme for the album and its cover. The song reflects some things in Jay's real life. Also, one particular phrase in the chorus is inspired by Guey Lun-Mei, who starred opposite Jay in the movie, Secret.
Several songs use melodies from the movie's soundtrack; track 2; "Rainbow" uses the song "First Kiss" and track 5; "Dandelion's Promise" uses the melodies of "Lu Xiao Yu Li Ke Bai" and an instrumental interlude from "Lu Xiao Yu". Track 3's title ''Blue and White'' refers to antique Chinese porcelain. Its literal translation is ''Blue Flower Pot''. ''Zui Chang De Dian Ying'' was the most downloaded music on Baidu for many weeks in the year, 2007. - Wikipedia